Превращать комфортную и повседневную обувь в искусство непросто, но есть в России те, кто это умеет.

Светлана Рыбакова, идеолог и основатель бренда Az-ART, уверена: «Счастье нельзя купить — его можно обуть!» Пару лет назад, в 2015 году, она собрала команду творческих и креативных людей для того, чтобы создавать обувь, которая будет не только комфортной, но и красивой. И это было только начало.Светлане удалось не просто превратить повседневную обувь в красивую, она смогла сделать из привычных нам ботинок, кед, сапог настоящие произведения искусства, со своей идеей и особым арт-дизайном, воплощенным руками ее мастеров.
Кстати, название марки было выбрано не случайно, хотя первоначальный смысл несколько трансформировался. В основу легла, как не сложно догадаться, этимология слова «азарт», которое в переводе с французского означает сильную эмоцию — предвосхищение успеха, связанного с игрой, риском и опасностью. Эдакий микс страсти, увлеченности и ощущения счастья. Но позже между двумя частями слова появился дефис, разделив название пополам —Az-ART, где Аz означает «Я», а АRТ — «искусство», и вот тогда получилось полное и точное определение, отражающее концепцию бренда — «Я-Искусство»!
Az-ART — это полностью российский бренд, создаваемый здесь у нас и далекий от штампованного фабричного производства, каждая пара обуви изготавливается мастером вручную. Основательница марки уверена, что только так возможно сделать по-настоящему качественный и эксклюзивный продукт, передав особую энергетику изделия, на которое было затрачено несколько десятков часов кропотливой работы.

«Наша цель — комфортная и стильная обувь. Только экоматериалы, только ручная работа, а также приятные цены, удобный сервис и внимательное отношение к клиентам. Мы хотим, чтобы наша обувь поднимала настроение, вдохновляла, аз-артила! Счастье нельзя купить — его можно обуть», — говорит основатель Az-ART Светлана Рыбакова.

Сегодня в рабочем цехе компании производится около 1000 пар обуви в месяц, и каждая модель проходит дополнительную индивидуальную проверку. За качество здесь действительно отвечают, и считают главным маяком на пути совершенствования бренда — благодарные отзывы клиентов, подвести тех, для кого создается обувь — недопустимо! Модели изготавливаются только из экологичных материалов, в работе не используется натуральная кожа, или любые другие материалы способные нанести вред животным и экологии планеты. Каждая пара обуви шьется на заказ без возможности изготовить в точности такую же модель.

Выбирают Az-ART люди творческие и свободные от стереотипов, не готовые мириться с тем, что повседневная обувь должна быть скучной, те, кто хочет иметь возможность выразить свою индивидуальность. Мастера, создавая свои модели, опираются на два простых правила: первое — обладатель обуви Az-ART должен делать уверенный шаг на пути к своим успехам в максимально комфортной обуви, второе — превращать комфортную и повседневную обувь в искусство, делать из нее комф-Арт. Сегодня молодому бренду удается в полной мере доказывать, что ботинки, кеды или сапоги могут вдохновлять, поднимать настроение и, главное, аз-артить!

Подробнее о марке и перейти в интернет-магазин можно по ссылке: http://az-art.me/

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